The Opportunity to Effect Meaningful Change
The Ocean Grove Camp Meeting Association has embarked on a journey to expand its public profile across digital and print platforms. We seek a skilled, creative, and entrepreneurial social media and content manager passionate about and experienced in digital storytelling, brand communications, and marketing campaigns across various platforms. The candidate would be adept at recruiting, training, and empowering others to help them extend their reach of what is captured and leveraging things like QR codes, hashtags, and photo contests where event attendees can share their photos from events for use in collateral.
Job Summary
This is a full-time hybrid position. The person will be on-site from May 1 - September 30 and work remotely from October 1- April 30, with some onsite attendance required for events in this timeframe and for various department meetings. This position requires night and weekend coverage to match the program schedule. The person in this role will report directly to the COO and work closely with key team members of the Program, Operations, Finance, and Development departments.
Essential Duties & Responsibilities
- Develop creative and innovative cross-generational marketing materials, presentations, newsletters, print ads (various news and community papers), and digital content that effectively describe the organization’s programmatic, cultural, recreational, and worship offerings.
- Plan, schedule, and post content on the organization’s social media channels; create content for and schedule emails (e-blast).
- Capture and post real-time social media content for significant events, cultural programs, recreational offerings, and services.
- Research social media trends, identify new social media tools, and recommend the best strategies and solutions for the organization.
- Deliver reporting based on key performance indicators and recommend improvements to increase engagement. Develop short—and long-term digital and social media strategies to increase brand awareness and meet goals.
- Draft press releases for significant and special events. Ensure releases are disseminated to various media outlets.
- Provide general support on marketing-related activities.
- Prepare creative and appealing marketing materials for the HUB Christian Bookstore and Grove Hall Retreat Center.
- Serve as a liaison between the organization's internal (Trustees, Directors, Staff, and Volunteers) and external stakeholders (Vendors, Auxiliary Groups,) to receive, manage, and, if applicable, provide the deliverables.
- Build a team or leverage other staff, volunteers, interns, and event attendees to capture and curate event content.
Employee Benefits & Perks
- Salaried position (salary commensurate with experience)
- Complete benefits package (medical, dental, vision, and life insurance)
- Retirement plan (when eligible)
- 13 paid holidays
- Work with a collaborative, committed, and fun team
- Enjoy (lunch break, before or after work) one of the best beaches and boardwalk along the Jersey Shore!
Qualifications
- Bachelor's degree or 2-year associate's art/design degree preferred (equivalent work experience will be considered.)
- Previous experience developing content across platforms with a focus on social media.
- Deep understanding of major social media platforms, with the ability to tailor approaches for platform-specific results
- Strong project management, collaboration, and communication skills
- Ability to write high-performing content across social media channels, formats, and audiences
- Ability to transition between marketing and corporate communications-focused content needs
- Strong knowledge of AP style and ability to quickly get up-to-speed with brand style
- Experience with Canva, Adobe Creative Suite, Photoshop, and InDesign is required.
- A clear understanding of branding and the ability to design with a consistent look and feel.
- Monitor and leverage social media trends, tools, and best practices for the organization’s benefit, including industry developments such as compliance requirements and ethical behavior on social media channels.
- Confident and self-motivated, able to interact with a diverse range of patrons, volunteers, and staff.
- Attendance at events, programs, services, and recreational offerings to document (photos/videos) for content creation and attendance at some program meetings are a must.
- Competency in MS Office suite including Word, PowerPoint, and Excel.
- Strong written, verbal, and interpersonal communication skills.
- Strong analytical skills for measuring and tracking success.
- Ability to produce high-quality and accurate work within deadlines.
- Direct experience using social media management tools (such as Hootsuite, Sprout Social)
- Basic knowledge of CMS platforms, such as WordPress
- Intermediate knowledge of Google Analytics, digital advertising channels, Google & Meta ads and SEO
- Understanding of how to use SEO research tools
- Familiarity with virtual meeting and webinar hosting platforms such as Teams, GoToMeeting, Zoom, GoToWebinar, and ON24
- Ability to post content to SlideShare, YouTube, and other social channels
- Understanding of how to use AI tools to help content development
Key Characteristics
- Be in complete agreement and committed to the mission and vision of the Ocean Grove Camp Meeting Association, and willingly abide by the OCGMA code of conduct.
- Creative mindset and outside-the-box thinking
- Work independently and collaborate with team members and vendors, pivot seamlessly between projects and competing deadlines and priorities.
- Self-starter with exceptional time and project management skills
Qualified candidates should complete the online application and email their letter of interest and resume to Natalie Stephens-Stewart - natalie@oceangrove.org
